CHI Color Illuminate Platinum Blonde Purple Shampoo 355ML

Key Benefits:

• Helps maintain salon-fresh color in natural hair color and color treated hair
• Offers color preservation and color balance in one step
• Can be used weekly or daily, depending on desired results
• Silk Amino Complex conditioning agents replenish moisture in chemically treated hair
• Create custom shades by intermixing colors for endless possibilities

DIRECTIONS

Wet hair and apply CHI Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Color Illuminate Conditioner. *Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.